Data plays a starring role in every stage of your account-based marketing (ABM) and sales campaigns, from account selection to engagement. You must have an accurate picture of your customers and prospects in order to understand your market opportunity, and both Sales and Marketing need access to current and actionable business information so they can work together to engage decision makers.
Our new Guide to Data-Driven Account Based Marketing and Sales explores the importance of business information and the advantages to be gained through deep-dive account and contact insights.
Download Avention’s complimentary e-book today to learn more about our OneSource® ABM Solution and best practices for using data to:
- Select target accounts
- Identify decision makers
- Increase Sales and Marketing alignment
- Create targeted messages