The success of a Master Data Management initiative is highly dependent on the quality, coverage, and support of the underlying data. Organizations looking to optimize their business through accurate and standardized customer data seek partners that provide a strong combination of best-in-class global business data, analytical applications that turn data in to insight, flexible delivery and customer-focused support. For multiple global enterprises, Avention is that partner.

Avention’s Master Data solutions are underpinned by Avention’s Global Content Live data universe, which is a selective curation and aggregation of B2B company and contact data from many of the world’s most trusted data sources. This data, combined with actionable analytics, deliver real-time actionable insight through our applications.

Our data, applications, and best practices combine for a holistic, integrated Master Data solution for company and contact data that allows our customer to maximize the benefits of their Master Data Management (MDM) initiatives.

Beyond inclusion of Avention’s Global Content Live data, representative services in a Master Data solution from Avention could include:

  • Customer registry cleanse and ongoing maintenance
  • ‘Self-Serve’ match and append for new business entities to be added to the customer registry
  • Data stewardship
  • OneSource Open Connector (API) for ease of data access
  • Avention’s OneSource® platform for account and contact insights
  • Avention’s OneSource DataVision application for data visualization and segmentation