Dun & Bradstreet acquires Avention: a data-driven success story

Positive changes. That’s what the start of a new year is all about. New goals, new outlooks and new journeys. And today, this couldn’t be more true for Avention as it joins the Dun & Bradstreet family.

For more than 30 years, OneSource Solutions by Avention have fueled customers’ data-driven B2B sales and account-based marketing (ABM) strategies. We’ve continued to expand the ways customers can align sales and marketing priorities through data insights, and we are now recognized as the single, go-to source for actionable business information. Our mission has always been to give our customers the data and insights to grow their businesses. That mission won’t change as we join Dun & Bradstreet; it will only grow stronger.

Dun & Bradstreet is a market leader that has helped businesses to align their data, systems and relationships with the world’s largest commercial database of more than 265 million business records, 30,000+ sources across 190 countries for more than 175 years. Our companies share complementary values and a belief that data and analytics will always be at the core of our customers’ successes. Avention’s platform combined with Dun & Bradstreet’s global database brings B2B sales and marketing professionals an integration of mission-critical data and timely sales and marketing intelligence, allowing our customers to achieve even greater business triumphs.

This acquisition, in combination with their previous acquisition of NetProspex, Dun & Bradstreet’s Hoover’s product and Strategic Alliance solutions (such as its partnership with Salesforce.com), furthers the commitment and investment Dun & Bradstreet has made to be the best in the industry for data, analytical applications and technology. It also positions Dun & Bradstreet as a leader in the Sales Acceleration market, which provides B2B sales and marketing professionals with actionable market and company information enhanced by software.

It is an important milestone for both companies and for our industry. We achieved it through the incredible work of our team members, and I can’t thank them enough for their dedication and drive. Customers can expect the same level of service from their sales and support teams. We’ll be in touch in the coming months about product integration and new opportunities to come from the acquisition.

Thank you for your continued support.

If you would like to learn more, check out the news release.