Account-based marketing means taking sales and marketing teamwork to another level. In the second part of her series, Barb Mosher Zinck looks at the tactics required to get ABM off the ground. She quotes experts who’ve been down this road, and illustrates a sample ABM stack. Read the entire article on Diginomica.
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Every sales professional knows the importance of investing time and effort in building their personal brand. But as we kick off 2017, these four health checks will ensure your time and efforts are focused on getting the best results from your brand. In 2017 personal brands are like opinions – everybody’s got one. So it’s […]
Positive changes. That’s what the start of a new year is all about. New goals, new outlooks and new journeys. And today, this couldn’t be more true for Avention as it joins the Dun & Bradstreet family. For more than 30 years, OneSource Solutions by Avention have fueled customers’ data-driven B2B sales and account-based marketing […]
As I sat with my feet up watching Bond’s Skyfall on television this Christmas, it struck me that, as salespeople, we’re actually in a very similar business. Granted, few of us drive Aston Martins, but we’re all in the intelligence game. Whether you’re Bond, Bourne or a sales pro, winning depends on the quality of […]
Marketing is among the most creative and interesting professions around, so it stands to reason that the professionals behind the campaigns and strategies are equally compelling. We’ve found that to be the case through our Meet the Marker profile series. These articles examine the tactics and careers of marketers behind some of the industry’s leading […]
Account-based marketing is the next big thing – supposedly. But if you fall into the trap of chasing marketing tech, it’s not going to work out. In the first of a new three part series, Barb Mosher Zinck shares the keys to a solid ABM foundation – with tips from vendors and experts. Read the […]
MarTech Advisor- Building Blocks: Kevin Cancilla, Senior Director of Marketing at Vindicia Talks Marketing Tech
Kevin Cancilla, Senior Director of Marketing at Vindicia, talks about Marketing Technology, what’s on his wish list, and overcoming challenges with new implementations. Read the entire article on MarTech Advisor.
For digital marketers, 2016 was a year of innovation and change. And while some of the most prominent challenges were familiar, there were brand new hurdles that seemed to emerge daily. So, what were the most critical ones? Read the entire article on Entrepreneur here.
The end of the year is a time of reflection for B2B marketers to analyze what went right and what can be done better in the year ahead. Victoria Godfrey, CMO at Avention, shares her predictions for what marketing looks like in 2017 and explains how to turn these trends into actionable results. Read the […]
Steve, CEO of Avention, has more than 25 years of management experience in various global leadership roles. Previously, he was the chief revenue officer at Vocus and the CEO of ClickFuel. He also served as the president of Monster.com and group president of Monster Worldwide. Hear the full interview with John Lee Dumas and Steve […]