Cold calls are likely to send a shiver down the spine of even the most ...24 October 2016 0 comments
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Data is the lifeblood of your business. We provide you a strong data advantage as well as applications which turn that data into the insights you need to make informed decisions, stay ahead of competition, and close more deals.Now is the time to make every opportunity count.
Webinar: How to Turn ABM Buzz Into Business Results!
Moving beyond the hype of account-based marketing requires systematic changes in how companies engage with buyers and deliver an exceptional customer experience. Avention CEO, Steve Pogorzelski and Laura Ramos, VP and Principal Analyst at Forrester Research, will take a close look at the forces fundamentally changing the vendor-customer relationship and how account-based marketing (ABM) strategy, processes, and thinking are instrumental to the next step in B2B marketing and sales modernization.
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Account-Based Marketing Report: The Art of the Start
The Importance of Data for Successful ABM Programs
Avention recently conducted a survey to learn more about the role data plays in implementing account-based marketing strategies. With responses from more than 100 B2B marketers, it became clear that one of the biggest roadblocks to staring an ABM program is access to data and the ability to leverage that data for increased insight and account selection. We’ve summarized our findings in a new report, which includes tips from B2B marketing leaders who have successfully executed their own ABM campaigns.
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OneSource has given us access to a wealth of commercial intelligence. We chose Avention OneSource because of its global coverage, its combination of corporate information and news and the mix of intuitive and advanced search functionality, which allowed us to meet the needs of both the irregular user and the advanced researcher.
"In a highly competitive market, we specialize in delivering a customer experience that overcomes business challenges and drives loyalty. Avention is a pivotal solution to empower our marketing team, by helping us to attract new customers in specific markets and maximize the profit potential of every opportunity.
“Avention is the cornerstone of ADP's client-focused selling strategy. Our account teams prepare more effectively, ask more intelligent questions, and focus on real synergies with each and every client.
"The Avention platform offers a level of detail to corporate market research that simply isn't available elsewhere.
"Avention had the best mix of the number of records available and good data, which is critical when you're trying to expand. Furthermore, from a customer service point of view, the Avention team was always there and did whatever we needed.
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Banks invest significant time and resources in understanding their biggest ...18 October 2016 0 comments
Account-Based Marketing, or ABM, is the come-back kid of B2B. As a general ...17 October 2016 0 comments
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