Account Based Marketing (ABM) is quickly moving up the hype cycle and becoming ...26 August 2016 0 comments
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Webinar: How to Avoid ABM Becoming A Big Mess
We’ve gathered 4 experts to outline a strategy for starting and scaling an account based program from scratch.
If you are struggling to get your ABM programm of the ground or if you have already started a program and are now ready to scale it, this webinar is a must-attend!
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Account-Based Marketing Report: The Art of the Start
The Importance of Data for Successful ABM Programs
Avention recently conducted a survey to learn more about the role data plays in implementing account-based marketing strategies. With responses from more than 100 B2B marketers, it became clear that one of the biggest roadblocks to staring an ABM program is access to data and the ability to leverage that data for increased insight and account selection. We’ve summarized our findings in a new report, which includes tips from B2B marketing leaders who have successfully executed their own ABM campaigns.
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"In a highly competitive market, we specialize in delivering a customer experience that overcomes business challenges and drives loyalty. Avention is a pivotal solution to empower our marketing team, by helping us to attract new customers in specific markets and maximize the profit potential of every opportunity.
“Avention is the cornerstone of ADP's client-focused selling strategy. Our account teams prepare more effectively, ask more intelligent questions, and focus on real synergies with each and every client.
"The Avention platform offers a level of detail to corporate market research that simply isn't available elsewhere.
"Avention had the best mix of the number of records available and good data, which is critical when you're trying to expand. Furthermore, from a customer service point of view, the Avention team was always there and did whatever we needed.
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On the eve of our webinar on how not to make Account-Based Marketing a ...24 August 2016 0 comments
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