What stood out immediately in testing the iSell platform were the rated search returns, sales triggers and news updates. These features, along with the pages of quality data available, have made the switch to OneSource seamless and provided incredible business value for us.
-Derek Lee, CEO of Exakt Marketing
Who are they Exaktly?
Exakt Marketing is a full-service marketing company that specializes in the restaurant and hospitality industries. The company provides services across many different market sectors including higher education, associations, professional services, health & fitness and event & conference marketing. With its headquarters in Tampa and new locations in Fort Lauderdale, FL and Charlotte, North Carolina, Exakt Marketing delivers its 10-Step Marketing System designed to improve clients’ revenue by 15 percent or more by leveraging their digital marketing expertise.
Filling Exakt Marketing’s Unique Needs
Exakt Marketing was using a competitor’s database solution for its sales sourcing needs and found that a significant amount of critical information was invalid or not available. As the company was looking to expand its operations to Fort Lauderdale, Florida and Charlotte, North Carolina, poor data quality was unacceptable. Exakt decided to look into new solutions that could provide the vital information needed to uncover new sales leads while also keeping costs low.
OneSource’s iSell Leads to Unique Opportunities
After conducting extensive research and participating in a seamless point of concept, Exakt Marketing selected OneSource as its new provider of critical business information. “What stood out immediately in testing the iSell platform were the rated search returns, sales triggers and news updates,” said Derek Lee, CEO of Exakt Marketing. “These features, along with the pages of quality data available, have made the switch to OneSource seamless and provided incredible business value for us”.
The solution was implemented in a matter of hours and the OneSource team provided hands-on training that allowed Exakt to try out the new product. Based on the platform’s ease of use and the time and care provided by OneSource, the Exakt team easily migrated and were able to quickly find the information they needed to target their very concentrated prospect list with key sales talking points.
iSell Delivers With New and Existing Customers
OneSource’s impact has been immediate as the company’s iSell product has become a great tool for Exakt Marketing’s expansion, while providing a way to help serve their existing customer base through cross promotions, identifying pertinent information in a matter of minutes rather than spending hours on manual research.
OneSource has also helped Exakt streamline its direct mail campaigns. Prior to implementing OneSource’s technology, a mailing could take up to a month. In just 45 days with OneSource, Exakt Marketing has completed four direct mail campaigns with a drastic reduction in bounce back mailings.
Additional successes achieved since implementing iSell include:
- 96% delivery rate on direct mailings.
- 70% of prospects who received an Exakt Marketing whitepaper visited its website.
- Three new accounts added to the current client roster from OneSource powered mailings.
What’s Ahead for Exakt Marketing and OneSource?
The OneSource solution has been cost effective for Exakt Marketing and is already paying dividends. With the time and cost savings that have accrued since implementing iSell, Exakt Marketing has been able to focus on its business expansion while the OneSource solution has already started to pay for itself with customer wins from the recent OneSource-powered mailings. Moving forward, OneSource will continue to help Exakt Marketing expand its client roster, foster current client relationships through cross promotions and support company growth in other metropolitan areas.