10 Ways to Differentiate Your Customer Service

Providing superior levels of customer service is a critical differentiator for any organization that wants to build great client relationships, have improved retention rates and identify new business opportunities. No matter what role, company or industry you work in, providing … Continued

Marketing Lessons from Weird Al

Back in July, an odd thing happened – music parodist Weird Al Yankovic was at the top of the charts.  Except for a brief period a few years ago when my son discovered Weird Al’s Green Day spoof, “Canadian Idiot,” … Continued

What Google Forgot to Build

In yesterday’s blog, “Google Hints at a Better Way to Build Lists,” I discussed the limitations of taxonomic searching for industries.  Available since the 1930s, SIC and later NAICS codes were long the best way to build industry lists, identify company … Continued

Google Hints at a Better Way to Build Lists

The development of taxonomies as a classification system began in the mid-eighteenth century by Swedish botanist Carl Linnaeus.  His binomial nomenclature for organisms is still used today by homo sapiens and his approach to classification has been extended into other … Continued

Tools Versus Solutions

When looking to solve a problem, it is important to distinguish between tools and solutions.  A tool does one or two things very well, but is limited in its scope.  Tool developers often are younger companies looking to solve a … Continued

Honing Your Message

My daughter, who is interning this summer in our local Congresswomen’s office, came across a typical work frustration of new employees in the knowledge economy – the battle between the perfect and good enough.  In college, the goal is to … Continued

Why is Good Enough Good Enough?

Economists have long recognized that rational actors often take a good enough approach to decision making which results in sub-optimal choices.  Instead of collecting all the data, carefully reviewing it, and then making a decision; people collect some of the … Continued

Is Hope a Sales Strategy After All?

What is the most important thing in sales? In tribute to the World Cup, repeat after me: I… I Believe…. I Believe that….. I Believe that I will close this SALE! I Believe that I will close this SALE! I … Continued

That Dog Won’t Hunt

I have a confession. My dad used me as a squirrel dog when I was little. Take a minute to picture it: a short, dark, Cajun man in a forest sees a squirrel running, sends his little daughter to chase … Continued

7 Ways to Make Your Email Marketing More Effective

Last time I wrote about 6 Ways to Alienate Your Audience Through Email, voicing my irritation with certain email tactics and how they were likely to put people off rather than get a response. Today I want to focus on those companies … Continued