Understanding Your Target Customer: Early Stages

For those that were able to attend yesterday’s webinar, this will serve as a nice recap for you.  For those that missed it, here are the highlights.  To watch the recorded webinar in its entirety, please register here. The reason … Continued

Profiling Your Best Customers

You already know that data about your best customers can be a source for clues about your best prospective customers, but what data should you be focusing on? A lot of options exist for finding the answers to what other … Continued

3 Steps for Sales and Marketing Alignment

How Sales and Marketing Can Align to the Customer / Prospect  How aligned is your company, specifically your sales and marketing team, with customers and prospects? There are multiple challenges that can make or break the success of your sales … Continued

Avention’s Four New Capabilities

As part of Avention’s launch, they provided beta access to a few industry analysts to obtain their feedback.  I was one of those lucky individuals to get a sneak peak at the future of sales and marketing intelligence.  It was … Continued

OneSource Announces a New Future as Avention

OneSource is pleased to announce that we have changed our name to Avention, Inc. This transition is the result of significant investment and development over the last 18 months and supports our vision of creating a completely new approach to … Continued