Join us for #B2BDataLab, a New Twitter Chat from Avention

  Next week, Avention will launch #B2BDataLab, a new Twitter chat focused on the creative and innovative ways that business-to-business companies are using data to improve decision-making across the organization. The idea behind #B2BDataLab is to bring together salespeople, marketers … Continued

The Secret Key to Customer Loyalty

The secret key to customer loyalty: Entanglement The stakes are high when it comes to retaining current customers. Seminal work by Harvard researchers found that most companies lose 45% to 50% of their customers every five years, and that winning … Continued

Slippin’ into the Future: Research Tools

In my last blog, I provided a set of questions for sales management and sales operations to consider as we head into 2015.  The next few blogs will look at specific Avention capabilities and how they can be leveraged by … Continued

Avention Triggers Expanding in Scope and Number

Triggers are a valuable tool for all Avention users in identifying companies and contacts of interest, and the milestones that might prompt a sales call or targeted research.  We’re constantly working to improve the precision and accuracy of Triggers, while … Continued

Avention’s Top 12 Moments of 2014

From a rebrand to new leadership to a host of industry honors, 2014 certainly kept the Avention team on our toes. As the year draws to a close, here’s a look at our highlights from this very lively year: OneSource … Continued

Attracting Millennials to Sales Jobs

Why do recruiters often struggle to convey the benefits of sales experience to young job seekers? Demand for junior salespeople has never been higher.  Yet despite the generous compensation and rapid career advancement offered by many high-potential sales organizations, too … Continued

How to Displace the Competition and Win THAT Sale!

As promised, we reconvened our experts from this week’s webinar to answer your questions about displacing the competition, using trigger events, and the science and psychology of selling.   Below are in-depth answers to some of your most pressing questions. … Continued