Avention: We Do it Big in Austin, Texas

Austin, Texas has a vibrant start-up minded tech community, and the Avention office here in the Live Music Capital of the World has embraced that culture. Starting as a tiny R&D branch operating out of the house of one of … Continued

Marketo Summit 2015- Key Themes

It’s been a week since our team got back from the Marketo Summit and we thought it would be useful to recap some of the key themes we heard at the show.  Here are our key takeaways, along with key … Continued

Earth Day… and Data Maintenance

Today is Earth Day. For those of you who know me, you also know my favorite pastime is kayaking. And while that may conjure images of bright sunny days, warm water and exercise, what you may not realize is that … Continued

Death, Taxes & Bad Data

Today is tax day, deadline to file with Uncle Sam and our respective States (in 41 of them anyway) our annual Income Tax returns. ‘Tax Freedom Day’ comes a week later on April 21st this year. This is the day … Continued

Marketing is Easy -Said No One Ever

“I have TOO many leads!” –Said No One Ever “I have all the business data I need!” –Said No One Ever “My lists are perfect.”-Said No One Ever Are you seeing a trend here? If you’re a marketer you’ll understand … Continued

Customer Success and The Golden Rule

Customer Success is fast becoming one of the most talked about topics in business today. A whole industry has emerged around Customer Success and a plethora of (very good) websites, white papers, webinars, conferences, specialist technologies and companies exist to … Continued

Zen and the Art of Database Maintenance

The point of practicing yoga is not to get good at yoga, it’s to apply discipline in order to receive the benefits that practicing yoga brings. It’s about strength and flexibility, but the process is really uncomfortable. Similarly, the object … Continued

Get 15x More Meetings With Decision Makers

Earlier this week we hosted a webinar titled “Get 15x More Meetings With Decision Makers“.   I’ve done a lot of these webinars and, for some reason, this was one of my favorites.  One of the reasons is because I … Continued

Video Marketing: The Future is Now

    A common phrase that most people will recognize is “a picture is worth a thousand words”. This of course was usually associated with the idea that a picture describes something in much more detail than anything written could … Continued