SDSummit: Alignment, Paul Bundy, and the 67%ers

SiriusDecisions is always consistent about one thing in particular, the necessity of aligning Marketing, Sales, and Product to achieve the strategic goals of the business. In John Neeson’s keynote, he emphasized that 1% of success is about vision and 99% … Continued

Training as an Art Form

In November 1789, Benjamin Franklin wrote the famous words: “In this world, nothing can be said to be certain except death and taxes” but I would also extend this to include another certainty in life – “learning”. For as long … Continued

Avention: We Do it Big in Austin, Texas

Austin, Texas has a vibrant start-up minded tech community, and the Avention office here in the Live Music Capital of the World has embraced that culture. Starting as a tiny R&D branch operating out of the house of one of … Continued

Marketo Summit 2015- Key Themes

It’s been a week since our team got back from the Marketo Summit and we thought it would be useful to recap some of the key themes we heard at the show.  Here are our key takeaways, along with key … Continued

Earth Day… and Data Maintenance

Today is Earth Day. For those of you who know me, you also know my favorite pastime is kayaking. And while that may conjure images of bright sunny days, warm water and exercise, what you may not realize is that … Continued