Slippin’ into the Future: Research Tools

In my last blog, I provided a set of questions for sales management and sales operations to consider as we head into 2015.  The next few blogs will look at specific Avention capabilities and how they can be leveraged by … Continued

Avention Triggers Expanding in Scope and Number

Triggers are a valuable tool for all Avention users in identifying companies and contacts of interest, and the milestones that might prompt a sales call or targeted research.  We’re constantly working to improve the precision and accuracy of Triggers, while … Continued

Avention’s Top 12 Moments of 2014

From a rebrand to new leadership to a host of industry honors, 2014 certainly kept the Avention team on our toes. As the year draws to a close, here’s a look at our highlights from this very lively year: OneSource … Continued

Attracting Millennials to Sales Jobs

Why do recruiters often struggle to convey the benefits of sales experience to young job seekers? Demand for junior salespeople has never been higher.  Yet despite the generous compensation and rapid career advancement offered by many high-potential sales organizations, too … Continued

How to Displace the Competition and Win THAT Sale!

As promised, we reconvened our experts from this week’s webinar to answer your questions about displacing the competition, using trigger events, and the science and psychology of selling.   Below are in-depth answers to some of your most pressing questions. … Continued

Sales: Are You Hitting Your Three Point Shots?

Executive-level meetings are like open three point shots.  They are an opportunity to create some distance between you and your competitors or pull yourself back into the game, but your team needs to be well prepared for your face-to-face get-togethers.  … Continued

Is the Sales Function Dying or Being Transformed?

A few years ago James Ledbetter in the online journal Slate argued that sales reps are a dying breed. While the profession grew rapidly between 1950 and 1980, the Census Bureau reports that sales professionals have held steady at 16% of the … Continued